An EFL 10 year Montage

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imageThe Engro Foods culture records our history in montages, which reduces the need for words, gives you small touch points and is easy to view in later years. With our ten years celebrations, from the day of incorporation – not operations, which started a year later- underway, I thought to create a montage of my memories. This has then gone out in our quarterly internal magazine, Between Us.

My memory stretches back to October 17th, 2005 and some twenty-five people huddled together to set the first vision of EFL, which was about doing it the right way, about opening up rural areas, about Pakistaniat and showing the world we can succeed.

A few months later, a hole in the ground in Sukkur transformed into a dairy factory and milk collection tankers poured in ample milk, much against peoples expectations. Flashbacks of laughing teams sitting around at 3 am at the PNSC office, eating pizza, just before the Olpers launch, are warm memories. Some months later I can remember our celebrations when we hit 150,000 liters a day. Then we launched Tarang. Immediately, we knew this was a success. The Tarang moment! The purple patch moment, which hits one maybe once or twice in your career.

There were those shuddering days in August 2007, when our office burned down and there was an existential threat for a few weeks to a very new organisation. We survived and the threat passed. Three weeks later we had makeshift offices, systems restored and most items back in order by the end of the year.

From then on, life has been one long roll with flash points every now and then. Our launch of ice cream and opening of our farm were tough risky calls in 2009. We have managed them Mashallah. There were tough moments, but both businesses thrive.

2010 brought the awful floods and the EFL teams gave three months of their lives to help the affected in rural areas. It is this Sadqa-e-Jaaria which propelled us to leadership of the liquid dairy industry months later. Just some four and half years after commencement of operations, EFL became leader and it has not been relinquished todate.

The ensuing years have brought ups and downs, but have also rewarded us with the two biggest International Awards in Pakistan’s corporate history. First, the G20 World Top 15 Company Award in 2012, and then the Transformational Company of the World Award from IFC/FT in 2014.

Most, I want to remember the people. One and all who gave their lives, sweat and effort to take this company to where it is today. A phenomenal achievement by a bunch of dedicated, committed and passionate men and women. I have a lot to thank them for. EFL has a lot to thank them for.

In parting, I shall re-quote my last sentence from the speech of Olper’s launch March 2006, to our people.

“When you become old and look back, you will tell your grandchildren, this was the finest thing I did in life and these were my finest hours”. In-sha-Allah.

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About sarfarazar
I have been lucky! A long career with large scale organisations and some acclaim. Also, took time off to write, mentor and do some education and social development projects. I continue to mentor and help younger people in life. Inshallah, hope to write on various subjects in my blog.

5 Responses to An EFL 10 year Montage

  1. We’re proud to have been associated with EFL as its Electrical Consultants from the very start when it established dairy plant at Sukker. Then came dairy and ice cream plants at Sahiwal, followed by huge integrated rice plant at Sheikhupura – all having KPA Consulting there. All subsequent expansions at Sukker have also been designed by us.
    We have always been impressed by the professionalism at Engro.

  2. Saima Qamar says:

    you are right when I am old and gray ( not that I am not that already) and have grand children I will be able to them that I worked for the best company in the world and helped launch Olper’s milk…… that and that I shared a selfie with meera 🙂

    • sarfarazar says:

      As one of those 25 people who huddled and crafted the vision in 2005, you will always be on a pedestal…even when you are a grandmother.
      Nice meeting you yesterday and also seeing you with Mira 🙂

  3. Imran Baloch says:

    I have not been directly involved in the company but have been following up very closely since its inception. from my final report on it to one of my first ntb. I wish this company all the successes in the future as it’s my nation’s pride. God bless

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